AI is a positive for consulting, but West Monroe’s free tool still worries me

(Consulting.us July 2026)

TSCi CEO Sam Shar argues that while AI has genuine potential to improve consulting outcomes, West Monroe's move to hand out AI-generated strategy documents for free risks conditioning clients to see consulting as little more than packaged thinking — ultimately devaluing the embedded, execution-focused work that delivers real results.

His take: the future of consulting isn't AI-generated strategy decks, it's accountability, measurable KPIs, and consultants working shoulder-to-shoulder with clients to drive outcomes.