Why Tech Consultants Face an ROI Crisis for AI

Written By paige rexroad

(Unite.AI, March 2026)

Sam Shar argues that the AI consulting boom is entering an "accountability phase," as boards shift from asking "how can we use AI?" to demanding measurable returns, with consultancies that overpromised now facing scrutiny over clawback clauses and cost overruns. He makes the case that firms prioritizing measurable ROI and "digital hygiene" over AI hype are the ones positioned to win long-term market share.

 
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paige rexroad
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